New Product Research

The development of new products or equipment is one of the key activities of most business. Whether it is to keep up with the competition, or to meet an identified need - new product research has a heavly emphasis on timescales and risk reduction so as to ensure that product cycles are met and the business continues to be healthy.

Our Approach

We tailor efforts depending on if the product development is an evolution of an existing instance, or if a revolution is called for.

Evolution
For evolutionary developments we take the existing product as a basis and look to research incremental improvements in key aspects to reach the desired goal. This tends to reduce the impact of problems or failures whilst allowing parallelisation of effort.

Revolution
To create a revolution in product capability we seek to use techniques such as TRIZ to solve inherent contradictions in the existing product capability - focused in the desired direction. These novel concepts are then tested and researched in the normal way. this engineering of innovation is more targeted than our usual research management techniques, with a focus on the short term.

Benefits

Our new product research offering marries real R&D effort to a targeted short term aim. Although progress tends to be more constrained in this method, the short term targeted nature can provide a better fit to the needs of some business customers. However the drivers of this work tends to ensure that only particular researchers are able to match the particular needs.

Please contact us if you have other questions or specific needs.